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Research papers

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: John Kiser, Narith Panh
Company: Ipsos MRBI
November 14, 2017
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Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant--9165


Videos

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Narith Panh
Company: Ipsos MRBI
January 15, 2017
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Citation

Panh, N. (2017a, January 15). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant-